Why Indians shop daily instead of going to a supermarket or hypermarket every weekend and stocking up American style:
- They’re used to it
- Not enough people have cars with which to lug back one week’s worth of provisions
- Everyone has domestic servants who they can send shopping at a minutes notice
What this leads to:
- Small pack sizes. The biggest pack of milk and juice is a litre.
- Arising out of point 1, there’s not much demand for really big refrigerators. If you’re only storing a day’s worth of milk, you don’t need a 500 litre monster.
This is annoying for me, because shopping on weekdays cuts into time which I’d rather spend at the gym or blogging or studying Chinese or whatnot. But because of the consumer behaviour of the rest of the Indian middle class, I can’t buy a five litre milk carton or juice carton which would last me the week. Bah.
Actually, even if they were available, I couldn’t fit them in my refrigerator. That, however, is because me and my flatmate were too cheap to spring for a decent refrigerator, not because of the middle class at large.
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Posted by Aadisht