My post on credit card brand dilution left the question of what to call the next premium card once even Platinum has become mass market unanswered. Here are some options:
- Continue on the path of using rarer and rarer metals to represent greater exclusivity. Use rare earths like Praseodynium and Ytterbium. While conceptually pure, this strategy will generate names which are not well known and also difficult to pronounce. On the other hand, if the nuclear deal goes through, a Uranium or Plutonium card would have unmitigated brand value.
- Go the Mainland China way and use colours instead of metals – the by-invitation-only card in China is called Black.
- Use minerals that are not metals: Ruby, Garnet, Emerald and Diamond. Unfortunately, all of these have less perceived value than Platinum.
- Fictional metals. Adamantium, Cavorite, Vibranium, and Dilithium. And for the card with no credit limit and boundless reward points: Kryptonite. Need I say more?
They could start naming them after members of the Nehru-Gandhi dynasty…..
The Sonia card gives you discounts in Italy (C’mon, you knew that was coming).
The Rajiv card is not valid in Sri Lanka
The Goongi-Gudiya card doesn’t work very well in Punjab and it comes with an add-on called the Feroze card.
let people name cards after wat ever they want, limit is pre determined, never loses value